International Sex Survey: Britons Among The Most Promiscuous In The World

It is far from an achievement to be proud of  -  research suggests that British men and women are the most promiscuous in the Western world.

It appears the days when we took a strict moralistic approach towards sex are long gone.

Researchers blamed the situation on a decline of religious scruples, the growth of equal rights for women and a highly sexualised popular culture. They found that when it comes to one-night stands, numbers of partners and attitudes to casual sex, Britain leads the field, ahead of even liberal nations such as the Netherlands and the passionate Italians.

The researchers believe that our place at the top of the table could be linked to the way society has become more tolerant of sexual promiscuity among women as well as men. Women are now as accepting of one-night stands as men, they claimed. The research was led by David Schmitt, a professor of psychology at Bradley University, Illinois.

He said: 'Historically we have repressed women's short-term mating and there are all sorts of double standards out there where men's short-term mating was sort of acceptable but women's wasn't.'

See  International Sex Survey: Britons Among The Most Promiscuous In The World