Advocates Hope Billboards Build Awareness

amily. It’s all about LOVE!

That’s the slogan you’ll read on a brand-new digital billboard on eastbound 794 in Milwaukee. Similar ads will pop up around town, including at bus shelters and inside the Amtrak Station. It’s part of the Cream City Foundation’s “Gay Neighbor” media campaign. Organizers hope the words combined with images of residents who are gay, will alter lingering stereotypes.

 

Cream City Foundation wants the heterosexual community to get to know their neighbors who are lesbian, gay, bisexual or transgender people.

“So we very much cared about what the straight communities had to say about every photo and every message that we tested.” Advocates Hope Billboards Build Awareness
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