Gays, Lesbians More Receptive to Blog Ads than Heterosexuals Are

Online gay and lesbian adults read more blogs than heterosexuals — 51 percent vs. 36 percent — and are more receptive to blog advertising, according to an online national survey by Harris Interactive and Witeck-Combs Communications, writes MarketingCharts.

A similar question on blog readership was asked in November 2006, when 32 percent of gay and lesbian adults reported reading blogs.

 See Gays, Lesbians More Receptive to Blog Ads than Heterosexuals Are
Marketing Vox News