Dykes On Bikes' Challenge Fails

A San Francisco motorcycle club gained long-sought legal approval today for its trademark of the name "Dykes on Bikes" when the U.S. Supreme Court turned away a challenge from a lawyer who said the term denigrated men.

Without comment, the justices denied review of an appeal by Michael McDermott of Dublin, who challenged a decision by the U.S. Patent and Trademark Office to grant the San Francisco Women's Motorcycle Contingent exclusive rights over the commercial use of Dykes on Bikes.

The motorcycle club applied for a trademark in 2003 after using Dykes on Bikes for three decades as the moniker of the motorized unit that leads San Francisco's annual Gay Pride Parade. The club's attorney, Gregory Gilchrist, said the group had no business plans for the phrase but decided to seek legal protection after an offshoot group, now independent, discussed putting the name on T-shirts for sale.

The trademark office initially rejected the application, saying the name was disparaging to lesbians, but approved it in January 2006 after the club submitted evidence that activists were trying to reclaim "dykes" as a term of pride. Gilchrist said the lawyers pointed out that the office had approved trademarks for other once-derogatory terms - for example, the television show "Queer Eye for the Straight Guy."

Dykes On Bikes' Challenge Fails